sleep aid market size
Expose Wellness Supplements Market Risks In 7 Ways
In 2023, sales of sleep-focused supplements rose 18% worldwide, yet the sector conceals seven distinct risks that can undermine growth, erode consumer trust and jeopardise investor returns. By understanding regulatory uncertainty, efficacy claims, supply-chain opacity, market concentration, data privacy, pricing pressure and brand dilution, stakeholders can navigate the high-stakes arena